Fans just cannot get enough of Akshay Kumar as the actor has back-to-back appearances on screen for a while now. Akshay, who is all geared up for the release of his upcoming gangster thriller, Once Upon A Time In Mumbaai Dobara, will soon be releasing the teaser of his next film, titled BOSS.
The co-producer of BOSS, Ashwin Varde had earlier made a statement saying that the teaser of the film will be lauched in August and only recenty, Akshay made an announcement of BOSS teaser releasing with OUATIMD on his twitter page. “#BOSS teaser will be out on Aug 15 with #OUATIMD . First time ever in Hindi film history, a teaser is being launched...” Akshay tweeted.
It is also said that the teaser will just be a gist of the theatrical trailer, which will be launched on 27th August. The time between the release of the teaser and the trailer will build curiosity amongst the veiwers. Anthony D'Souza, says, "We are pitching Boss in a very different zone. The teaser will just give you a glimpse of what's in store. The trailer will open up the film in a big way. Both forms of communication will arouse curiosity. That is the objective."
Ashwin Varde chips in, "Boss is more than just a film - it's an experience. The character of Boss (played by Akshay Kumar) is easily one of the most colourful characters ever seen on Hindi screen. That's why all the activities related to the film will be aligned accordingly. Doing a teaser to announce the theatrical trailer is an exercise to build up the momentum and the anticipation. Boss is coming soon - stay excited!"
Directed by Anthony D'Souza, BOSS also stars Aditi Rao Hydari in the lead role. There is also a peppy track in the film that will see Akshay, actress Sonakshi Sinha and Prabhudeva shaking their legs together. The number is titled 'Party All Night'.
The film is set to hit the theatres on October 18th, 2013.
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